




Challenge
T-Mobile for Business needed to stand out at an industry trade show—and elevate its position as a bold, enterprise-ready partner. But another dry panel or standard awards presentation wouldn’t cut it. The challenge was to reimagine the typical corporate event into something unforgettable, while celebrating the unconventional thinking of T-Mobile’s B2B customers.
Solution
The Unconventional Awards—a show-stopping, first-class award show that broke from the typical B2B conference mold.
With a cross-functional team of designers, writers, 3D artists, and live event producers we brought the concept to life in an evening of celebration honoring the brand and its customers. And with promotional support across social and web, extending the campaign beyond the event floor the result was an award-winning campaign that reinforced T-Mobile’s commitment to elevating enterprise innovation with unconventional energy.