Acura Social

Challenge

Acura’s social content had lost its spark. Despite a passionate fan base, the brand’s presence across channels felt disjointed and uninspired—missing the energy and performance that define Acura’s identity. Our task was to revitalize the brand’s social strategy and re-engage its audience with a more cohesive and compelling content approach.

Solution

As Creative Director, I led the development of a theme-based content system designed to infuse Acura’s social channels with rhythm, relevance, and brand personality. We established an extensible calendar framework that aligned performance messaging with lifestyle storytelling—delivering content that was both consistent and emotionally resonant.

Working closely and iteratively with the client, we turned one-off posts into a structured strategy—empowering the team to plan with intent and build anticipation across platforms. The result was a reenergized social presence that reconnected with fans, reinforced Acura’s brand voice, and re-established engagement as an expectation, not an exception.