case study

Xbox

YouX

Xbox needed to drive engagement and sales during a slow release cycle—while evolving its brand voice to emphasize inclusivity, play, and community. So we brought them YouX—a cross-channel campaign built around the idea that we’re all more together.

Web Film

Social Campaign

Digital Experience

Content Creators

Community Engagement

CRM

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.

We partnered with papercraft artist Curtis Steele to create stunning content for Metro Exodus, pairing it with a downloadable model of the game’s iconic train, deepening fan engagement through physical storytelling.

 

We also utilized CRM to drum up excitement with targeted comms featuring gamers’ favorite titles.

more work

Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

see project

→

Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

see project

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

see project

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

see project

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

see project

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

see project

→

holler

(415) 336-1154

dan@danvanderhei.com

DV icon

dan vanderhei

work

about

contact

case study

Xbox

YouX

Xbox needed to drive engagement and sales during a slow release cycle—while evolving its brand voice to emphasize inclusivity, play, and community. So we brought them YouX—a cross-channel campaign built around the idea that we’re all more together.

Web Film

Social Campaign

Digital Experience

Content Creators

Community Engagement

CRM

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.

We partnered with papercraft artist Curtis Steele to create stunning content for Metro Exodus, pairing it with a downloadable model of the game’s iconic train, deepening fan engagement through physical storytelling.

 

We also utilized CRM to drum up excitement with targeted comms featuring gamers’ favorite titles.

more work

holler

(415) 336-1154

dan@danvanderhei.com

DV icon

dan vanderhei

work

about

contact

case study

Xbox

YouX

Xbox needed to drive engagement and sales during a slow release cycle—while evolving its brand voice to emphasize inclusivity, play, and community. So we brought them YouX—a cross-channel campaign built around the idea that we’re all more together.

Web Film

Social Campaign

Digital Experience

Content Creators

Community Engagement

CRM

Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.

We partnered with papercraft artist Curtis Steele to create stunning content for Metro Exodus, pairing it with a downloadable model of the game’s iconic train, deepening fan engagement through physical storytelling.

 

We also utilized CRM to drum up excitement with targeted comms featuring gamers’ favorite titles.

more work

Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

see project

→

Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

see project

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

see project

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

see project

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

see project

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

see project

→