case study
T-Mobile for Business 5G Adventure
While well-known as a consumer brand, T-Mobile for Business struggled to gain traction with enterprise customers—especially at live events where its B2B offerings lacked a compelling story. Business leaders weren’t seeking specs—they wanted vision.We needed to create an experience that showed, not just told, how T-Mobile’s 5G solutions could drive real-world transformation.
Customer Purchase Journey Optimization
Human-Centered Design
Immersive Storytelling
Engagement Marketing
I led the creation of 5G Adventure, an immersive web and event-based experience that brought business transformation to life through storytelling. The experience combined parallax scroll, narrative sequencing, and industry-specific insights to turn abstract 5G capabilities into tangible outcomes. Users could explore scenarios tailored to their verticals—seeing how T-Mobile’s tech could help solve real operational challenges. At events, we extended the journey into physical activations, bringing the digital narrative into the real world.
The campaign drove a 14% increase in qualified leads, helped reposition T-Mobile as a business transformation partner, and was recognized with a Telly Award, in partnership with our external agency.
14%
Qualified leads increase
1
Gold Telly
more work
holler
(415) 336-1154
dan@danvanderhei.com
case study
T-Mobile for Business 5G Adventure
While well-known as a consumer brand, T-Mobile for Business struggled to gain traction with enterprise customers—especially at live events where its B2B offerings lacked a compelling story. Business leaders weren’t seeking specs—they wanted vision.We needed to create an experience that showed, not just told, how T-Mobile’s 5G solutions could drive real-world transformation.
Customer Purchase Journey Optimization
Human-Centered Design
Immersive Storytelling
Engagement Marketing
I led the creation of 5G Adventure, an immersive web and event-based experience that brought business transformation to life through storytelling. The experience combined parallax scroll, narrative sequencing, and industry-specific insights to turn abstract 5G capabilities into tangible outcomes. Users could explore scenarios tailored to their verticals—seeing how T-Mobile’s tech could help solve real operational challenges. At events, we extended the journey into physical activations, bringing the digital narrative into the real world.
The campaign drove a 14% increase in qualified leads, helped reposition T-Mobile as a business transformation partner, and was recognized with a Telly Award, in partnership with our external agency.
14%
Qualified leads increase
1
Gold Telly
more work
holler
(415) 336-1154
dan@danvanderhei.com
case study
T-Mobile for Business 5G Adventure
While well-known as a consumer brand, T-Mobile for Business struggled to gain traction with enterprise customers—especially at live events where its B2B offerings lacked a compelling story. Business leaders weren’t seeking specs—they wanted vision.We needed to create an experience that showed, not just told, how T-Mobile’s 5G solutions could drive real-world transformation.
Customer Purchase Journey Optimization
Human-Centered Design
Immersive Storytelling
Engagement Marketing
I led the creation of 5G Adventure, an immersive web and event-based experience that brought business transformation to life through storytelling. The experience combined parallax scroll, narrative sequencing, and industry-specific insights to turn abstract 5G capabilities into tangible outcomes. Users could explore scenarios tailored to their verticals—seeing how T-Mobile’s tech could help solve real operational challenges. At events, we extended the journey into physical activations, bringing the digital narrative into the real world.
The campaign drove a 14% increase in qualified leads, helped reposition T-Mobile as a business transformation partner, and was recognized with a Telly Award, in partnership with our external agency.
14%
Qualified leads increase
1
Gold Telly
more work
holler
(415) 336-1154
dan@danvanderhei.com