Godfather II
role: ACD // Led creative development.
For the launch of EA's new mobster hit, the Godfather II, we catered to the casual gamer by pushing the game’s realistic content. On launch day, we went after Playboy.com users with an unfolding story arc that pitted the wily don from the game against the guiles of ‘Gamer Next Door’ Jo Garcia, Playboy.com's resident, and super hot, game reviewer. Our story grabbed users at the homepage, brought them to stops around the site with Godfather content like the 20-year anniversary issues featuring interviews with Coppola, Pacino, and a pictorial with Simonetta Stefanalli.
We wrote Jo's lines around the pre-exisiting mobster dialogue from the game and worked with an outstanding mo-cap guy to get the interaction between Jo and Dominik just right.
This is a little NSFW. But it's the Godfather. What would you expect?
role: ACD // Led creative development.
For the launch of EA's new mobster hit, the Godfather II, we catered to the casual gamer by pushing the game’s realistic content. On launch day, we went after Playboy.com users with an unfolding story arc that pitted the wily don from the game against the guiles of ‘Gamer Next Door’ Jo Garcia, Playboy.com's resident, and super hot, game reviewer. Our story grabbed users at the homepage, brought them to stops around the site with Godfather content like the 20-year anniversary issues featuring interviews with Coppola, Pacino, and a pictorial with Simonetta Stefanalli.
We wrote Jo's lines around the pre-exisiting mobster dialogue from the game and worked with an outstanding mo-cap guy to get the interaction between Jo and Dominik just right.
This is a little NSFW. But it's the Godfather. What would you expect?
Dead Space
EA released an entirely new infection onto the world. It was called Dead Space. Gamers knew it was on the horizon. But weren't sure what this new sci-fi thriller was going to look like. Who were we to spoil the surprise? This was an inventive and terrifying sci-fi horror game. One of those once-in-a-decade kind of games that really grabs you and scares the shit out of you. We thought these banners captured that same feeling. We had a lot of fun playing with the space, almost as much fun as the necromorphs had playing with their lunch.
Warhammer
Give war a chance. A call to arms for Warhammer Online: Age of Reckoning.
To support EA's massive multiplayer online fantasy game, we went big. First we created a web-based game called "Road to War" to give the insatiable Warhammer fans, as well as those who like a good battle, something to keep them occupied until the official game release. As road-to-war.com you declare your allegiance and begin your quest for gold and domination of your enemies. We pushed the limits of Flash and Google Maps to create Road to War, as well as a battle across the US, Canada, Australia and New Zealand.
At launch of the game, we released a site dedicated to the epic war at hand, declareyourallegiance.com. Here you can learn all you'd ever want to know about Dark Elves, Chaos, and Greenskins.
Mass Effect
When EA acquired BioWare Software, they inherited the makings of an epic space opera. Mass Effect was heralded before its release for its inventive writing (and panned by Fox News for alien sex scenes). We were asked to help promote the PC launch of the title. With such a ground-breaking game, we thought we'd break some ground of our own by being the first to bring papervision 3D to banners.
Also directed the trailers for the title and sound design on the site.
see the banners
see the site
